What a cool idea. The site is a membership-based observatory. Through group participation, you can choose objects in the sky to observe real time, using a robot controlled observatory. Membership also includes access to "storytelling", which is an audio stream discussion the history, mythology and science of the object being observed with astronomers. Finally, you can get 15 minutes of time where you direct the telescope per year, and can purchase additional 15 minute blocks for $20.