December 09, 2003

Company Fighting To Allow Messenger Popups Technology | 2 students to fight FTC pop-up ad policy

And the award winner for the least intelligent defense in a trial this year... has got to go to these kids.

The FTC last month accused D-Squared of unlawfully exploiting ``Messenger'' network technology built into most new versions of Microsoft's Windows operating system to display the unwanted advertisements. Unlike Web-based pop-up ads, such messages can appear even when a computer user isn't surfing the Web.

The D-Squared messages advertised the company's software that can block such ads.

The company contends that it wasn't illegal to transmit its ads, that the ads weren't damaging and that its software genuinely blocks such ads.

Umm... this is as bad as spam advertising anti-spam software.

Posted by Ted Stevko at December 9, 2003 04:12 PM | TrackBack